THE BRIXIT KIT

Most of what’s in the produce aisle today is a shadow of what food used to be.

This is the kit lets you see the difference - and helps everyone else see it too.

WHY THIS EXISTS

A carrot used to taste like a carrot

Over the last fifty years, the nutrient content of common vegetables has dropped dramatically. Soil has been depleted by industrial farming. Plant varieties have been bred for shelf life and shipping, not flavor or nutrition. Most of what ends up on grocery store shelves looks the same as it always did - but what’s inside is a fraction of what it used to be.

This has been tracked. Calcium, magnesium, iron, vitamin C - down across the board, decade after decade. The food got bigger and prettier. It also got emptier.

A supermarket carrot today may often score a 4 on a refractometer. A carrot from a well-managed far, can score 18. Same vegetable. Completely different food.

And until recently, you had no way to see any of that. You just bought the carrot and hoped the label was telling the truth.

THE NUMBER THAT TELLS YOU

There’s a way to measure what’s really in your food

It’s called BRIX. It measures the dissolved solids in a plant’s juice - mostly sugars, plus minerals, amino acids, and other compounds. Higher BRIX correlates with better flavor, longer shelf life, and a plant that was likely grown under good conditions.

Now, BRIX isn’t a perfect measure of nutrient density. It doesn’t tell you exactly which vitamins or minerals are in your carrot. But it’s the most useful tool we have right now for comparing one piece of produce to another, being the most affordable method of testing available, and it’s simple enough that anyone can use it.

Farmers have been using this number for decades. The thing is, you don’t need a farm to use it. You just need the tool. And once you have it, you start seeing your food in a way you never could before - not by trusting the label, not by guessing from the price, but by actually checking.

COLLABORATIVE RESULTS HELP YOUR COMMUNITY

Your score helps the next person find the good stuff.

Every time you test a piece of produce and log your reading, you’re doing more than tracking your own shopping trip. You’re adding a data point to a living map of food quality in your local area - one that helps other families in your community make better choices too.

Think of it as a farmer’s market recommendation from a trusted friend, except it’s backed by actual numbers.

When enough of us measure and share, patterns emerge. Which farms are growing food that’s actually nutrient-dense. Which stores carry it. Which varieties hold up week to week.

Start logging your scores

WHAT’S IN THE KIT

Everything you need to start measuring your food.

A handheld BRIX meter (refractometer)

The same tool farmers use. Look through the eyepiece, read the number. No batteries, no app, no setup.

A hand press

Squeeze a small amount of juice out of any fruit or vegetable. Takes about ten seconds.

A BRIX coin

A small metal disc that goes in the press to help extract juice cleanly.

Collector cards and record sheet

To track what you’re measuring, where you bought it, and how it scored.

A welcome guide and instructions

Two short inserts - one explains why this matters, the other walks you though your first reading.

Access to the BRIXit app

Where your scores join thousands of others to build a public map of what’s actually growing out there.

HOW IT WORKS

Thirty seconds. One number. A different way of seeing your food.

Cut small piece of any fruit or vegetable. Press it in the hand press until juice comes out.
Drop two drops on the BRIX meter and look through the eyepiece.
Read the number where the blue meets the white. That’s your score.
Log it in the BRIXit app, including where you bought it. Your reading becomes part of a public map of food quality.

That’s the whole process. Once you’ve done it once, you can do it standing in your kitchen with one hand.

THE BIGGER PICTURE

We’re building the first honest picture of the food supply.

There is no government of nutrient density in fresh produce. No grocery chain publishes it. Most of what we get to make decisions with is marketing language and watered down labels.

The only way real information gets built is it the people buying the food also measure it and share what they find. That’s what BRIXit is. Your score. Your neighbor’s score. Somebody in the next town reading their apple. Together that’s a picture nobody has ever had - and it tells you exactly where to buy.

You’re not just testing a carrot. You’re part of figuring out whether a different kind of food system is even possible.

THE OFFER

The BRIXit Kit

RETAIL

$55

Includes the meter, press, BRIX coin, cards, guides, and app access.

BFA MEMBERS

$34

LOG IN AS A BFA MEMBER

20% off with your member code.

A handheld BRIX meter (refractometer)

One-time purchase. Lifetime app access. Ships within five business days.

GET YOUR BRIXIT KIT

BECOME A BFA MEMBER FIRST

Questions people ask

Do I need farming experience?

No. If you can squeeze a lemon, you can use a refractometer. The whole process takes about thirty secondsonce you’ve done it a couple times.

Does it work on everything?

It works on any fresh fruit or vegetables that produces juice. That could be fruits, vegetables, even leafy greens.

Is a high BRIX score always good?

Higher is generally better, but BRIX isn’t a complete picture of nutrient density. It tells you a plant was probably grown well - it doesn’t tell you exactly which vitamins or minerals are inside. Think of it as a useful first signal, not the final word. A more advanced tool to measure nutrients more directly would be comparable to the Bionutrient Meter that we created years ago as proof of concept, and that research is continuing through the Nutrient Density Studies you can find at BionutrientInstitute.org. But BRIX is what we have now, and it’s a real start.

Is this organic-only?

No! - and that’s kind of the point. BRIX measures what’s actually in the plant juice, not what’s on the label.S Sometimes conventional produce scores higher than organic. Sometimes the opposite. You’ll start to see which is which.

What does the BFA do with my data?

Your scores are public - that’s what makes the map useful. Your identity stays private unless you choose to share a display name. BFA doesn’t sell your data.

When does the app launch?

Soon. We’re finishing it up. Order the kit now and we’ll let you know the moment the app is ready to go.

What’s the return policy?

BECOME A BFA MEMBER FIRST

If your kit arrives damaged or doesn’t work, we’ll replace it. If you change your mind in the first 30 days, send it back unused in its original packaging for a full refund.

READY?