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So Dan started dreaming…
What would be the ideal way for a consumer to know whether what they were eating was worth eating–after all, all produce might LOOK the same at the supermarket, but is it?
No… of course not, how can it be?
Dreaming BIG–The ideal would be to have an app on a phone that could beam into produce and tell you if it if was worth eating or not. You could point it at all of the produce one at a time and pick the best one! - Ah… can you imagine?!!!
This seemed a little too Star Trek, so we pulled back a bit and tried something that didn’t depend on the current market’s hardware, so in 2016, BFA, in partnership with OurSci, developed our very first spectrometer. This was a calibrated device that beamed light into a produce and sent a result to an app to record a level. - lt worked! The results showed us that this COULD be done, but there were several catches.
First: The device wasn’t cheap
Second: The connection between the device and the app was cumbersome.
Third: Most importantly. The data was only as accurate to the small samples we had!
We needed to rethink this. We needed more data–a LOT more data.
We needed to make this into a game. – We needed YOU!
Since the Bionutrient Meter wasn’t cheap or simple to use we decided to start by making the Bionutrient BRIXit Kit. A simple and very fun way to start educating people on how to know more, compare more and share more about their food and have fun as you do it!